MATSMART.

Saving the planet, one meal at a time - Long term PR work for Matsmart

Matsmart is a Swedish e-commerce business tackling global food waste - selling surplus or short-dated stock that would otherwise be thrown away. Matsmart helps encourage sustainable consumption and decreasing food waste. 

Peachy has worked with Matsmart since 2020 and is responsible for their media outreach and long term PR relations. The scope includes everything from idea generating, media relations and product launches to sharing tips on how to waste less food to consumers. Throughout the collaboration, Matsmart has been featured in over 500 articles in top tier media targets.