MIND - VARMPRAT.

10 QUESTIONS TURNING SMALL TALK INTO CONVERSATIONS THAT MATTERS

Small talk is an important part of human interaction, but often small talk turns into a stiffly cold chat. It can force us to continue talking at an easy level even though life feels heavy inside. It can also contribute to stigmatizing mental illness, where many feel that their feelings becomes a burden if it is brought up in a conversation.

With the “Varmprat” initiative, Mind wants to encourage more people to dare to take small talk to the next level and get us to talk more about our mental wellbeing. We produced ten conversation starters that open up for deeper and more meaningful conversations in everyday life. “Varmprat” is a conversation with substance that provides exchange for both parties. It does not have to be centered on heavy subjects, but aims to open up conversations about what life really feels like.

Varmprat is a long-term campaign that has been communicated in social media, at seminars in Almedalen, through debate articles and other press activities. The campaign has received extensive engagement both in media and real life.